Sales follow-up texts for people who asked you to text them
Text a follow-up only to someone who asked you to, such as a buyer who said "text me the pricing" after a meeting or event. Say who you are and why you're texting, send what they asked for, and add "Reply STOP to opt out." One follow-up is the most we'd send without a reply.
Every text says their name.
Pasting this into one message with several people in To still makes a group. Send it to one person at a time.
Only for contacts who gave you their number for these texts. A green check here means the text and its length are fine, not that you have permission.
Send it one-by-one from your iPhone with BatchrunnerBatchrunner opens Messages; you tap Send for each person.
Free for up to 10 people per send.
The short answer
A sales follow-up text belongs only with people who asked you to text them: the buyer who said "text me the pricing" after a meeting, or the event visitor who ticked "OK to text me the slides." Every text should say who you are and why they're getting it, deliver what they asked for and end with "Reply STOP to opt out." If they don't answer, one follow-up is the ceiling we use on this page.
Not legal advice. This page covers follow-ups to people who asked to be texted. It is not a guide to texting prospects, leads or lists. Marketing texts carry stricter consent rules, and your company may have its own policy. When in doubt, ask your legal or compliance team.
Follow-up texts (6, counted)
Tap a text in the writer at the top to load it, or copy one from this table and change the names, places and times to yours. Counts use an 8-letter first name ("Jonathan") and "Northwind" for {company}; "Room for a name" is the longest first name that keeps the text in one SMS. Keep straight apostrophes: a curly one from smart punctuation switches the text to Unicode, 70 characters per SMS.
| ID | Use | Text | Count (8-letter name) |
|---|---|---|---|
| ae-asked | They asked for it at an event | Hi {firstName}, Sam Lee from Brightline. As you asked at the Expo, here's the pricing for {company}: brightline.com/pricing. Reply STOP to opt out. | 144 chars · 1 SMS · room for a 24-letter name |
| ae-recap | After a call they booked | Hi {firstName}, Sam from Brightline. Thanks for the call today. The recap and next steps for {company} are in your email. Reply STOP to opt out. | 141 chars · 1 SMS · room for a 27-letter name |
| ae-slides | Webinar slides they requested | Hi {firstName}, Sam from Brightline. You asked for the webinar slides by text: brightline.com/slides. That's the only text I'll send. Reply STOP to opt out. | 153 chars · 1 SMS · room for a 15-letter name |
| ae-reminder | Reminder of a meeting they booked | Hi {firstName}, Sam from Brightline. Reminder: our call about {company}'s rollout is tomorrow at 2pm ET. Reply R to reschedule or STOP to opt out. | 143 chars · 1 SMS · room for a 25-letter name |
| ae-once | The one follow-up | Hi {firstName}, Sam from Brightline. One follow-up on the pricing for {company}. Happy to set 15 min, or I'll leave it here. Reply STOP to opt out. | 144 chars · 1 SMS · room for a 24-letter name |
| ae-demo | Demo slot they asked for | Hi {firstName}, Sam from Brightline. You asked for a demo slot at the Expo. Open times this week: brightline.com/book. Reply STOP to opt out. | 138 chars · 1 SMS · room for a 30-letter name |
Who you may text after a meeting or event
A business card, a badge scan or a name on an attendee list is contact information, not permission to text. This table is how this page sorts the people you met:
| Who they are | Text them? | What to do instead |
|---|---|---|
| Asked you to text them ("text me the pricing") | Yes, about what they asked for | Send it, say who you are, add the STOP line |
| Booked a meeting and gave a mobile for reminders | Yes, reminders about that meeting | Keep it to the meeting; no extra offers |
| Gave you a card, said nothing about texts | No | Email first; ask there if a text is OK |
| Badge scan, attendee list, webinar sign-up without a text box | No | Email, or the channel they chose |
| From a bought list, a data vendor, skip-tracing or scraping | Never | Don't contact them by text at all |
| Said no, stop, or "email me instead" | Never again by text | Take them off every list today |
Don't send a first text asking for permission to someone who never asked. That text is itself the unwanted message.
Two things this table doesn't change. First, one request isn't a subscription: "send me the slides" covers the slides, not a monthly newsletter by text. CTIA's guidelines separate informational texts from marketing and expect express written consent for marketing. Second, a follow-up isn't owed a reply. ZoomInfo's sales guide suggests one text, a wait of about 48 hours, one follow-up and then a different channel, with no more than two unanswered texts. We use that as an upper limit, not a target. Stop sooner if the person sounds uninterested.
Check your company's policy first. Many sales teams must log every customer message in their CRM, and some only allow texting through an approved tool. A text from your own iPhone isn't logged there. If your company says no, this page isn't a way around it; it fits independent reps, founders who sell, and small agencies.
Why each person gets their own text. In a group message, every buyer would see the others' names, numbers and replies, including competitors who met you at the same booth. Apple says everyone in a group iMessage or group MMS sees all responses. {company} fills each buyer's company name, but the privacy comes from one person per conversation.
Send it from your iPhone without a group chat
If you put everyone in one message, Messages starts a group: Apple says everyone in a group iMessage or group MMS sees all replies. To keep each contact private, send one conversation per person.
- Free, in your browser. The text each person individually guide has a send list: paste names and numbers, and each row opens Messages for one person with the text filled in. You tap Send each time and tick them off.
- In Batchrunner, our iPhone app. In Batchrunner 2.2, include {firstName} to open one conversation per person; without a merge token, a batch can open as a group. Each contact then gets their own text and replies come back only to you. A batch without a merge token opens one compose sheet for up to 40 people, and depending on Messages and carrier settings (Group Messaging, MMS), iOS may turn that into a group thread.
If someone on the list has no first name saved, add one before you send, or the text starts "Hi ,".
Before you send: permission and opt-out
The full rules are on texting customers: consent and opt-out basics. Not legal advice. For this job:
- Only people who asked to be texted, about what they asked for. Keep a note of when and how they said yes.
- Identify yourself in every text: your name and company. Quo's guide also suggests a STOP line on the first text and texting only in business hours.
- Opt-outs are on you. Batchrunner doesn't read replies or process STOP. Remove anyone who opts out from every group and CSV before your next send. FCC 24-24 says opt-outs must be honored within 10 business days, and one confirmation text with no marketing is allowed, such as "Got it, you won't get more texts from me." Send it to that person on their own.
- You're a business sender, even on your own phone. CTIA counts anyone texting on behalf of a business as a "Non-Consumer."
Ready to send to contacts who asked for these texts? Batchrunner, our iPhone app, opens Messages from your own number. In Batchrunner 2.2, include {firstName} to open one conversation per person; without a merge token, a batch can open as a group. You tap Send each time; a ledger marks each person sent, remaining or skipped. Free covers 10 people per send, 2 groups and 2 templates; Pro is $7.99/month or $39.99/year with a 3-day free trial. iPhone only, iOS 17 or later.
Get Batchrunner on the App StoreBatchrunner opens Messages; you tap Send for each recipient.
What Batchrunner does, and what it doesn't
You tap Send each time; it doesn't read replies or handle STOP.
| Batchrunner does | Batchrunner doesn't |
|---|---|
| Opens Messages from your own number, one person at a time when the message has {firstName} | Send by itself: you tap Send for every text |
| Fills {firstName}, {lastName} and {company} for each person | Fill other per-person details such as times, venues or amounts: split the list, or text those people yourself |
| Keeps a ledger of sent, remaining and skipped, and picks up where you stopped after a crash or lost signal | Know whether a text was delivered or read: the ledger records that you tapped Send |
| Recurring weekly or monthly reminders (Pro) that notify you at the time | Send on a schedule: when the reminder goes off, you open it and tap Send |
| Builds groups from your contacts, or from a CSV file on Pro | Read replies or handle STOP: you remove people who opt out |
Contacts stay on your phone and send through Messages from your own number; there's no Batchrunner server. Prices and limits are on Batchrunner for iPhone.
More texts for your job
Questions people ask
What is a good follow up text after a sales call? Name yourself and your company, thank them, point to the recap or next step, and add "Reply STOP to opt out." Example: "Hi {firstName}, Sam from Brightline. Thanks for the call today. The recap and next steps for {company} are in your email." Send it only if they agreed to texts.
What should a follow up text after meeting someone say? If they asked you to text them, send exactly what they asked for and say who you are. If they only handed you a card, email first and ask there whether a text is OK.
Should salespeople ever text prospects? Only people who asked to be texted, about what they asked for, with a STOP line. A card, a badge scan or a list isn't permission. Bought or scraped numbers: never. Check your company's policy too; many require texting through the CRM.
Questions people ask
What is a good follow up text after a sales call?
Name yourself and your company, thank them, point to the recap or next step, and add "Reply STOP to opt out." Example: "Hi {firstName}, Sam from Brightline. Thanks for the call today. The recap and next steps for {company} are in your email." Send it only if they agreed to texts.
What should a follow up text after meeting someone say?
If they asked you to text them, send exactly what they asked for and say who you are. If they only handed you a card, email first and ask there whether a text is OK.
Should salespeople ever text prospects?
Only people who asked to be texted, about what they asked for, with a STOP line. A card, a badge scan or a list isn't permission. Bought or scraped numbers: never. Check your company's policy too; many require texting through the CRM.
Sources (5)
- ZoomInfo Pipeline: Cold texting prospects (sales guide), checked 2026-11-06
- Quo (formerly OpenPhone): Follow-up text examples, checked 2026-11-06
- CTIA Messaging Principles and Best Practices (May 2023), checked 2026-11-06
- FCC 24-24, Report and Order (adopted 15 Feb 2024), checked 2026-11-03
- Apple Support 118236: Send a group text message on your iPhone or iPad, checked 2026-11-04